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There are three major search engines most commonly used; Google, Bing and Yahoo. So which one should you choose?

Google

Pros:

  • Holds the biggest reputation for generating the most relevant results.
  • Continuously evolves with improvements and updates to enhance quality of results.
  • Offers enhanced and unrivalled features such as Street Views; Google Maps.
  • In Search engine optimization, Google’s algorithm here is what most corporations contemplate when optimizing their websites.
  • Google SEO allows websites to attract more visitors which can translate to a greater revenue for the operators or site owners.
  • In relation to other search engines, Google returns results very quickly; even on less common or misspelled keywords along with spelling suggestions.

Cons:

  • Some searches still yield results with little relevance; for example, searching for reviews will more than likely produce more hits on marketing content or products.
  • Google search credibility is likely to be strongly influenced by trends in the SEO market which can make relevancy of results less ‘natural’. Of course, one can argue that all engines can be impacted accordingly.

 

Bing

Pros:

  • Bing comes packed with search tools such as an Explorer Pane for refining searches, Quick Previews, and Sentiment Extraction for making sense of product reviews.
  • It is known for decent add-ons; including travel and local results.
  • Generates comprehensive and relevant image searches with endless scrolling.
  • There are useful features such as the table of contents that shows up often in the upper left column.
  • It has an easily accessible search history with enhanced utility due to the silverlight-enhanced format.

Cons:

  • Despite being owned by Microsoft, it is relatively young having been unveiled in 2009.
  • Bing tends to lag in search engine optimisation and lead generation as it attracts less site visitors.
  • Technical search results are found to be weak compared to other search engines.
  • Bing buries the news search off the main page and one has to click further.
  • Some typical searches can be weak with less relevant results.
  • Bing and Bing related links like Bing Blog can be sluggish leading to a poor community experience.

 

Yahoo

Pros:

  • Yahoo has done well to integrate search results with its rich network of content.
  • The new interface is useful for customisation; for example, connecting to other sites such as G-mail without leaving yahoo.
  • Some say that Yahoo arguably has the best capabilities for appropriate and targeted display advertising.
  • Yahoo has personal advertisements and jobsites on the main page or accessible from the main page.

Cons:

  • The downside of the customisation part is that not all sites will be integrated with the new interface and adaption takes time.
  • Additional customisation is sleek; but Yahoo performance has seemingly taken a hit compared to other search engines.
  • Yahoo doesn't have a book search or desktop search feature.
  • Yahoo doesn't incorporate user generated videos like Google Video.

So just like the browsers, it really all comes down to what you require of the search engine.

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